@inproceedings{5cd56b7808b540a1a0be37de843012b5,
title = "Branding as an identity building instrument for a region.Case study: Lahti",
keywords = "brand building, brand equity, brand system, brands, communication, custom satisfaction, identity, marketing and business strategies, regional economy, brand building, brand equity, brand system, brands, communication, custom satisfaction, identity, marketing and business strategies, regional economy, brand building, brand equity, brand system, brands, communication, custom satisfaction, identity, marketing and business strategies, regional economy",
author = "S. Rainisto",
year = "2000",
language = "English",
pages = "34--43",
editor = "Kaarina Kari",
booktitle = "Arctic Workshop, Doctoral Program in Industrial Engineering \& Management, Summer Graduate School, Lahti, Messil{\"a}, 8-9, 2000",
publisher = "Helsinki University of Technology",
address = "Finland",
}