Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model

R. Rajala, Mika Westerlund

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

24 Sitaatiot (Scopus)

Alkuperäiskieli	Englanti
Otsikko	43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010
Julkaisupaikka	Los Alamitos
Kustantaja	IEEE
ISBN (painettu)	0-7695-3869-3
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{0c90e26d19f24e21aa6c3683c4f5557e,

title = "Antecedents to Consumers{\textquoteright} Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model",

author = "R. Rajala and Mika Westerlund",

year = "2010",

language = "English",

isbn = "0-7695-3869-3",

publisher = "IEEE",

booktitle = "43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010",

address = "United States",

}

Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model. / Rajala, R.; Westerlund, Mika.
43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010. Los Alamitos: IEEE, 2010.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Antecedents to Consumers’ Acceptance of Mobile Advertisements A Hierarchical Construct PLS Structural Equation Model

AU - Rajala, R.

AU - Westerlund, Mika

PY - 2010

Y1 - 2010

M3 - Conference article in proceedings

SN - 0-7695-3869-3

BT - 43rd Annual Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii, USA, January 5-8, 2010

PB - IEEE

CY - Los Alamitos

ER -