Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussavertaisarvioitu

Standard

Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching. / Upreti, Bikesh; Merikivi, Jani; Bragge, Johanna; Malo, Pekka.

Proceedings of the International Conference on Information Systems. Seoul, South-Korea : AIS - Association for Information Systems, 2018. s. 1-16.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussavertaisarvioitu

Harvard

Upreti, B, Merikivi, J, Bragge, J & Malo, P 2018, Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching. julkaisussa Proceedings of the International Conference on Information Systems. AIS - Association for Information Systems, Seoul, South-Korea, Sivut 1-16, Seoul, Etelä-Korea, 10/12/2017.

APA

Upreti, B., Merikivi, J., Bragge, J., & Malo, P. (2018). Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching. teoksessa Proceedings of the International Conference on Information Systems (Sivut 1-16). Seoul, South-Korea: AIS - Association for Information Systems.

Vancouver

Upreti B, Merikivi J, Bragge J, Malo P. Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching. julkaisussa Proceedings of the International Conference on Information Systems. Seoul, South-Korea: AIS - Association for Information Systems. 2018. s. 1-16

Author

Upreti, Bikesh ; Merikivi, Jani ; Bragge, Johanna ; Malo, Pekka. / Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching. Proceedings of the International Conference on Information Systems. Seoul, South-Korea : AIS - Association for Information Systems, 2018. Sivut 1-16

Bibtex - Lataa

@inproceedings{66bcca3d6a1e44aa80049598a54f048e,
title = "Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching",
abstract = "Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generateddata extracted from Twitter. The findings reveal that individual viewers consumehigher quality content while bingeing than while marathoning. We discuss theimplications of our results for theory and practice.",
keywords = "binge watching, marathon watching, autonomy, online television streaming services, system usage, digital content quality, digital consumption decision-making, user-generated data, behavioral manifestations and outcomes",
author = "Bikesh Upreti and Jani Merikivi and Johanna Bragge and Pekka Malo",
year = "2018",
month = "1",
day = "1",
language = "English",
publisher = "AIS - Association for Information Systems",
pages = "1--16",
booktitle = "Proceedings of the International Conference on Information Systems",

}

RIS - Lataa

TY - GEN

T1 - Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching

AU - Upreti, Bikesh

AU - Merikivi, Jani

AU - Bragge, Johanna

AU - Malo, Pekka

PY - 2018/1/1

Y1 - 2018/1/1

N2 - Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generateddata extracted from Twitter. The findings reveal that individual viewers consumehigher quality content while bingeing than while marathoning. We discuss theimplications of our results for theory and practice.

AB - Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generateddata extracted from Twitter. The findings reveal that individual viewers consumehigher quality content while bingeing than while marathoning. We discuss theimplications of our results for theory and practice.

KW - binge watching

KW - marathon watching

KW - autonomy

KW - online television streaming services

KW - system usage

KW - digital content quality

KW - digital consumption decision-making

KW - user-generated data

KW - behavioral manifestations and outcomes

UR - http://www.scopus.com/inward/record.url?scp=85041739633&partnerID=8YFLogxK

M3 - Conference contribution

SP - 1

EP - 16

BT - Proceedings of the International Conference on Information Systems

PB - AIS - Association for Information Systems

CY - Seoul, South-Korea

ER -

ID: 15952792