Analyzing the ways IT has changed our TV consumption: Binge Watching and Marathon Watching

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussavertaisarvioitu

Tutkijat

Organisaatiot

Kuvaus

Rather than viewing television shows one episode at a time, many people now consume them back-to-back. While this is in itself a unique practice, it manifests in various forms, two of which seem to enjoy great popularity: ‘bingeing’ and ‘marathoning’. In this study, we explore their association with online television streaming services and scheduled television. Further, we examine whether these technologies play a role in people’s consumption decisions in terms of content quality, an issue, which has so far received no academic attention. This we believe is of great importance to both consumers and content providers. We analyze the relationship based on user-generated
data extracted from Twitter. The findings reveal that individual viewers consume
higher quality content while bingeing than while marathoning. We discuss the
implications of our results for theory and practice.

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoProceedings of the International Conference on Information Systems
TilaJulkaistu - 1 tammikuuta 2018
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaInternational Conference on Information Systems - Seoul, Etelä-Korea
Kesto: 10 joulukuuta 201713 joulukuuta 2017
Konferenssinumero: 38

Julkaisusarja

Nimi
KustantajaAssociation for Information Systems (AIS)
ISSN (painettu)1026-1079

Conference

ConferenceInternational Conference on Information Systems
LyhennettäICIS
MaaEtelä-Korea
KaupunkiSeoul
Ajanjakso10/12/201713/12/2017

ID: 15952792