An exploratory study on consumer responses to personalized banner messages in the online banking context

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Alkuperäiskieli	Englanti
Sivut	5-20
Julkaisu	JITTA: Journal of Information Technology Theory and Application
Vuosikerta	13
Numero	3
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

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@article{8a9296fb782241a6ac5ada879fa48d2c,

title = "An exploratory study on consumer responses to personalized banner messages in the online banking context",

author = "Johanna Bragge and Anne Sunikka and Henrik Kallio",

year = "2012",

language = "English",

volume = "13",

pages = "5--20",

journal = "JITTA: Journal of Information Technology Theory and Application",

issn = "1552-6496",

publisher = "Association for Information Systems",

number = "3",

}

TY - JOUR

T1 - An exploratory study on consumer responses to personalized banner messages in the online banking context

AU - Bragge, Johanna

AU - Sunikka, Anne

AU - Kallio, Henrik

PY - 2012

Y1 - 2012

UR - http://aisel.aisnet.org/jitta/vol13/iss3/2

M3 - Article

SN - 1552-6496

VL - 13

SP - 5

EP - 20

JO - JITTA: Journal of Information Technology Theory and Application

JF - JITTA: Journal of Information Technology Theory and Application

IS - 3

ER -