Ambidextrous socialization: Exercising control in social media environment

Sirkka-Liisa Järvenpää, Rachel Lim, Virpi Kristiina Tuunainen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

5 Sitaatiot (Scopus)

Abstrakti

How can firms use social media environments (SMEs) to create productive ideas within an extended organization particularly if customers do not have strong identification with the company? How can firms control heterogeneous social media users to achieve organizational goals? These questions are important as the prevailing literature on SME assume that firms can exert little control over individuals' autonomous behaviors. Based on empirical observations on how one firm used SME to increase customer engagement and innovation, we build on the theory of clan control to argue that in collective, heterogeneous, and rapidly changing knowledge intensive environments, co-creation in socialization of users is based on fundamentally different logic than in traditional organizations. We advance the concept of ambidextrous socialization, that rather than reducing uncertainty that users feel in socialization, seek to increase uncertainty and thereby promote flexibility, plurality, and adaptability in volatile, virtual, and fast moving environments.

AlkuperäiskieliEnglanti
OtsikkoProceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Sivut660-669
Sivumäärä10
DOI - pysyväislinkit
TilaJulkaistu - 2013
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisuussa
TapahtumaAnnual Hawaii International Conference on System Sciences - Wailea, Yhdysvallat
Kesto: 7 tammikuuta 201310 tammikuuta 2013
Konferenssinumero: 46

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
LyhennettäHICSS
MaaYhdysvallat
KaupunkiWailea
Ajanjakso07/01/201310/01/2013

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  • Siteeraa tätä

    Järvenpää, S-L., Lim, R., & Tuunainen, V. K. (2013). Ambidextrous socialization: Exercising control in social media environment. teoksessa Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013 (Sivut 660-669). [6479914] https://doi.org/10.1109/HICSS.2013.78