Advancing data monetization and the creation of data-based business models

Petri Parvinen, Essi Pöyry, Robin Gustafsson, Miikka Laitila, Matti Rossi

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

35 Sitaatiot (Scopus)
898 Lataukset (Pure)

Abstrakti

Although researchers have discussed big data for years, they have thus far has scarcely touched on directly selling and monetizing data assets. This aspect has particular relevance given recent concerns about data privacy and security and the simultaneous explosion in the use of data for marketing and service-development purposes. In this paper, we describe an empirical study on companies’ initiatives about selling and monetizing data. We categorize the relevant business models based on several customer-refinement and scalability dimensions. We found several constraints (organization type, business type, data characteristics, privacy, and security) that companies should address to move from internally using data and supporting existing customers to generating new business through selling data. Based on the findings, we propose ways for practitioners to benefit from the data. For researchers, we provide directions for future studies that include developing strategies that foster compliance between companies’ aspirations and consumer/societal restrictions and that facilitate data-based innovation and revenue generation.

AlkuperäiskieliEnglanti
Artikkeli2
Sivut25-49
Sivumäärä25
JulkaisuCommunications of the association for information systems
Vuosikerta47
DOI - pysyväislinkit
TilaJulkaistu - syysk. 2020
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Sormenjälki

Sukella tutkimusaiheisiin 'Advancing data monetization and the creation of data-based business models'. Ne muodostavat yhdessä ainutlaatuisen sormenjäljen.

Siteeraa tätä