Adhering to the business model: Differences in sales processes between B2B service and non-service firms

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010
Kustantaja	Industrial Marketing and Purchasing Group (IMP)
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Muut tiedostot ja linkit

@inproceedings{8bd9b1aa9a5c421583a93b91cf0a9ee7,

title = "Adhering to the business model: Differences in sales processes between B2B service and non-service firms",

author = "Petri Parvinen and Jaakko Aspara and Joel Hietanen and Sami Kajalo",

year = "2010",

language = "English",

booktitle = "26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

Adhering to the business model: Differences in sales processes between B2B service and non-service firms. / Parvinen, Petri ; Aspara, Jaakko; Hietanen, Joel et al.
26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010. Industrial Marketing and Purchasing Group (IMP), 2010.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - Adhering to the business model: Differences in sales processes between B2B service and non-service firms

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Hietanen, Joel

AU - Kajalo, Sami

PY - 2010

Y1 - 2010

UR - http://www.impgroup.org/paper_view.php?viewPaper=7530

M3 - Conference article in proceedings

BT - 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

PB - Industrial Marketing and Purchasing Group (IMP)

ER -