Adhering to the business model: Differences in sales processes between B2B service and non-service firms

Petri Parvinen; Jaakko Aspara; Joel Hietanen; Sami Kajalo

Adhering to the business model: Differences in sales processes between B2B service and non-service firms

Petri Parvinen, Jaakko Aspara, Joel Hietanen, Sami Kajalo

Markkinoinnin laitos

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010
Kustantaja	Industrial Marketing and Purchasing Group (IMP)
Tila	Julkaistu - 2010
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisuussa

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http://www.impgroup.org/paper_view.php?viewPaper=7530

Siteeraa tätä

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Adhering to the business model: Differences in sales processes between B2B service and non-service firms. / Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel et al.

26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010. Industrial Marketing and Purchasing Group (IMP), 2010.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

TY - GEN

T1 - Adhering to the business model: Differences in sales processes between B2B service and non-service firms

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Hietanen, Joel

AU - Kajalo, Sami

PY - 2010

Y1 - 2010

UR - http://www.impgroup.org/paper_view.php?viewPaper=7530

M3 - Conference contribution

BT - 26th Industrial Marketing and Purchasing Conference (IMP), Budapest, Hungary, 2-4 September, 2010

PB - Industrial Marketing and Purchasing Group (IMP)

ER -