A three-dimensional typology for strategic decisions on brand styles

Oscar Person, Jan Schoormans, Dirk Snelders

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011
Kustantaja	University of Cambridge
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Muut tiedostot ja linkit

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title = "A three-dimensional typology for strategic decisions on brand styles",

author = "Oscar Person and Jan Schoormans and Dirk Snelders",

year = "2013",

language = "English",

booktitle = "Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011",

publisher = "University of Cambridge",

address = "United Kingdom",

}

A three-dimensional typology for strategic decisions on brand styles. / Person, Oscar; Schoormans, Jan; Snelders, Dirk.
Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011. University of Cambridge, 2013.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - A three-dimensional typology for strategic decisions on brand styles

AU - Person, Oscar

AU - Schoormans, Jan

AU - Snelders, Dirk

PY - 2013

Y1 - 2013

UR - http://www.ifm.eng.cam.ac.uk/uploads/Resources/Conference/CADMC_Proceedings_for_web.pdf

M3 - Conference article in proceedings

BT - Cambridge Academic Design Management Conference (CADMC), Cambridge, U. K., September 7-8, 2011

PB - University of Cambridge

ER -