A strategy typology for styling: A comparative cluster analysis of small-, mid- and large-sized cars in the German automotive market

Oscar Person, Jan Schoormans, Dirk Snelders

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	42nd European Marketing Academy Conference
Julkaisupaikka	Istanbul
Kustantaja	Istanbul Technical University
Tila	Julkaistu - 2013
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Muut tiedostot ja linkit

@inproceedings{5a367bb5c35941b5ba522ceb1c2dbeb5,

title = "A strategy typology for styling: A comparative cluster analysis of small-, mid- and large-sized cars in the German automotive market",

author = "Oscar Person and Jan Schoormans and Dirk Snelders",

year = "2013",

language = "English",

booktitle = "42nd European Marketing Academy Conference",

publisher = "Istanbul Technical University",

address = "T{\"u}rkiye",

}

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - A strategy typology for styling: A comparative cluster analysis of small-, mid- and large-sized cars in the German automotive market

AU - Person, Oscar

AU - Schoormans, Jan

AU - Snelders, Dirk

PY - 2013

Y1 - 2013

UR - http://www.emac2013.org

M3 - Conference article in proceedings

BT - 42nd European Marketing Academy Conference

PB - Istanbul Technical University

CY - Istanbul

ER -