A model of user acceptance of e-reading devices among newspaper subscribers

Sami Kajalo, Matti Mäntymäki, Jari Salo, Juho-Petteri Huhtala, Antti Sihvonen

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

Alkuperäiskieli	Englanti
Otsikko	Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Kustantaja	Korean Academy of Marketing Science (KAMS)
Tila	Julkaistu - 2012
OKM-julkaisutyyppi	A4 Artikkeli konferenssijulkaisussa

Siteeraa tätä

@inproceedings{b50fa522bdb146e49255f76768c15c8f,

title = "A model of user acceptance of e-reading devices among newspaper subscribers",

author = "Sami Kajalo and Matti M{\"a}ntym{\"a}ki and Jari Salo and Juho-Petteri Huhtala and Antti Sihvonen",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012",

publisher = "Korean Academy of Marketing Science (KAMS)",

address = "Korea, Republic of",

}

A model of user acceptance of e-reading devices among newspaper subscribers. / Kajalo, Sami; Mäntymäki, Matti; Salo, Jari et al.
Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012. Korean Academy of Marketing Science (KAMS), 2012.

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference article in proceedings › Scientific › vertaisarvioitu

TY - GEN

T1 - A model of user acceptance of e-reading devices among newspaper subscribers

AU - Kajalo, Sami

AU - Mäntymäki, Matti

AU - Salo, Jari

AU - Huhtala, Juho-Petteri

AU - Sihvonen, Antti

PY - 2012

Y1 - 2012

M3 - Conference article in proceedings

BT - Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012

PB - Korean Academy of Marketing Science (KAMS)

ER -