A dual-processing view of three cognitive strategies in strategic decision making: Intuition, analytic reasoning, and reframing

Jukka Luoma*, Frank Martela

*Tämän työn vastaava kirjoittaja

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

19 Sitaatiot (Scopus)
173 Lataukset (Pure)

Abstrakti

In making strategic decisions, managers implicitly or explicitly come to choose a cognitive strategy, by which we refer to the choices made as regards what type of information processing to engage in and rely on as the basis for a decision. Dual-processing theories of cognition recognize two types of information processing: non-conscious and conscious. There are two cognitive strategies—relying on intuition and engaging in analytic reasoning—that have a straightforward connection to the two types of information processing. However, managers often engage in reframing, that is, they deliberately attempt to rethink the background assumptions concerning how one approaches a decision-making situation. Despite the strategic importance of reframing, the foundations of this cognitive strategy remain theoretically underdeveloped. We argue that reframing involves both Type 1 and Type 2 processing in a complementary fashion. Specifically, reframing can be induced through conscious reflection and non-conscious processing during an incubation period. Furthermore, we argue that while reframing is a robust cognitive strategy across varying levels of environmental dynamism, dedicating time to reframing incurs significant opportunity costs, and can thus be employed only sparingly.

AlkuperäiskieliEnglanti
Artikkeli102065
Sivumäärä58
JulkaisuLong Range Planning
Vuosikerta54
Numero3
Varhainen verkossa julkaisun päivämäärä23 marrask. 2020
DOI - pysyväislinkit
TilaJulkaistu - kesäk. 2021
OKM-julkaisutyyppiA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

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