@article{f3342605af784cf6bec496a4b6ee44c3,
title = "A Critical Examination of Common Beliefs About Partial Least Squares Path Modeling",
keywords = "partial least squares; statistical and methodological myths and urban legends; structural equation modeling, partial least squares; statistical and methodological myths and urban legends; structural equation modeling, partial least squares; statistical and methodological myths and urban legends; structural equation modeling",
author = "Mikko R{\"o}nkk{\"o} and Joerg Evermann",
year = "2013",
doi = "10.1177/1094428112474693",
language = "English",
volume = "16",
pages = "425--448",
journal = "Organizational Research Methods",
issn = "1094-4281",
publisher = "SAGE PUBLICATIONS",
number = "3",
}