Virpi Kristiina Tuunainen is professor of information systems science at the Department of Information and Service Management of Aalto University School of Business, and past director of Aalto University Service Factory (2010-2015). She was a Jubilee Professor at the Department of Applied IT in Chalmers University of Technology and University of Gothenburg (Sweden) in 2017. Earlier, she has been a visiting professor/researcher in University of Hong Kong, University of Texas at Austin (USA), Erasmus University Rotterdam (the Netherlands), University of Auckland (New Zealand), Roskilde University (Denmark) and Copenhagen Business School (Denmark).

Her current research focuses on ICT enabled or enhanced services, digital platforms and customer and community digital innovation. Her work has appeared in journals, such as, MIS Quarterly, Communications of the ACM, Journal of Management Information Systems, Journal of Strategic Information Systems, European Journal of Information Systems, Information & Management and Information Society, and in conferences, such as, ICIS, ECIS and HICSS.

She's past Vice President of Publications of the AIS (aisnet.org), past President of AIS SIG Services, and she received the AIS Fellow award in 2016.

She currently serves as senior editor for The Journal of the AIS and European Journal of Information Systems, and as a member of the editorial boards of The Journal of Strategic Information Systems, Information Systems Journal and Electronic Markets - The International Journal of Electronic Commerce and Business Media.