Hakutulokset

• 2018

  Essays on value creation in experiential marketplaces

  Koivisto, E., 2018, Aalto University. 199 Sivumäärä

  Tutkimustuotos: Doctoral Thesis › Collection of Articles

  • Value Creation 100%
  • Experiential Marketing 96%
  • Value Co-creation 81%
  • Co-creation 46%
  • Trade Shows 34%
• 2019

  Negotiating Change in Marketing Systems: A Collection of Essays

  Gloukhovtsev, A., 2019, Aalto University. 85 Sivumäärä

  Tutkimustuotos: Doctoral Thesis › Collection of Articles

  • Marketing Systems 100%
  • Negotiating 87%
  • Ripple Effect 37%
  • Systems Change 33%
  • Institutional Context 30%