Pekka Mattila

  • Lapuankatu 6

20072020

Tutkimustuotoksia vuodessa

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Henkilökohtainen profiili

Tutkimusalue

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.

Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education. In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behavior, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

Dr. Mattila's research and artistic interests include:

  1. B2B marketing
  2. Change management
  3. Consumer behavior
  4. Executive leadership
  5. Organizational behavior
  6. Pricing management
  7. Services management
  8. Strategic management
  9. Strategic marketing
  10. Top team dynamics

Keywords

  • Business models
  • Open innovation
  • Service business management
  • Services marketing
  • Media business
  • Marketing communications
  • Brand
  • Pricing
  • Strategic marketing
  • Leading Change
  • NextMedia
  • Executive Education
  • Aalto EE
  • Fashion Marketing
  • MediaMark
  • Organizational development
  • Organizational behavior
  • Strategic leadership
  • Top teams
  • Executive boards

Sormenjälki Sukella tutkimusaiheisiin, joissa Pekka Mattila on aktiivinen. Nämä aihemerkinnät ovat peräisin tämän henkilön teoksista. Yhdessä ne muodostavat ainutlaatuisen sormenjäljen.

  • 2 Samanlaiset profiilit

Verkko Viimeisin maatasolla toteutettu yhteistyö. Saat syvempiä lisätietoja pisteitä napsauttamalla.

Tutkimustuotos

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, E. & Mattila, P., 19 lokakuuta 2018, julkaisussa : Journal of Business Research. 117, s. 570-578

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • 9 Sitaatiot (Scopus)

    International fashion trade shows as platforms for experiential branding

    Koivisto, E. & Mattila, P., 3 huhtikuuta 2018, julkaisussa : Journal of Global Fashion Marketing. 9, 2, s. 161-178 18 Sivumäärä

    Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • 1 Sitaatiot (Scopus)

    Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

    Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, julkaisussa : Marketing Intelligence and Planning. 36, 7, s. 750-763

    Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • 3 Sitaatiot (Scopus)

    Refining the method to measure the intangible value of trade shows

    Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, s. 1429-1435 (Global Marketing Conference).

    Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaConference contributionScientificvertaisarvioitu

    Open access
  • Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

    Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., tammikuuta 2018, julkaisussa : Journal of Marketing. 82, 1, s. 115-131

    Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • Palkinnot

    2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award

    Pekka Mattila (Recipient), toukokuuta 2013

    Palkinto: Palkinto tai huomionosoitus tuotoksesta

  • 2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea

    Pekka Mattila (Recipient), 9 marraskuuta 2013

    Palkinto: Palkinto tai huomionosoitus tuotoksesta

  • 2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore

    Pekka Mattila (Recipient), 17 heinäkuuta 2014

    Palkinto: Palkinto tai huomionosoitus tuotoksesta

  • 2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong

    Pekka Mattila (Recipient), 23 heinäkuuta 2016

    Palkinto: Palkinto tai huomionosoitus tuotoksesta

  • Aktiviteetit

    Finnish Chambers of Commerce (Ulkoinen yksikkö)

    Pekka Mattila (Jäsen)
    lokakuuta 2018 → …

    Aktiviteetti: Yksityisen sektorin asiantuntija- tai luottamustehtävä

    Refining the method to measure the intangible value of trade shows

    Pekka Mattila (Puhuja), Elina Koivisto (Puhuja), Anna Sirén (Puhuja)
    joulukuuta 2017 → …

    Aktiviteetti: Konferenssiesitelmä

    Mastering the art of co-creating together at music festivals–a process model for customer experience management

    Pekka Mattila (Puhuja), Elina Koivisto (Puhuja), Saaramaria Somppi (Puhuja)
    heinäkuuta 2017 → …

    Aktiviteetti: Konferenssiesitelmä

    Co-creation of value for luxury brands–a consumer perspective and its implications

    Pekka Mattila (Puhuja), Elina Koivisto (Puhuja), Elina Korpela (Puhuja)
    heinäkuuta 2017 → …

    Aktiviteetti: Konferenssiesitelmä

    Seta Foundation (Ulkoinen yksikkö)

    Pekka Mattila (Jäsen)
    tammikuuta 2017 → …

    Aktiviteetti: Nimitetty asiantuntija- tai luottamustehtävä rahoittajaorganisaatioissa