Pekka Mattila

Henkilökohtainen profiili

Tutkimusalue

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with European, Asian, African and North-American executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing.

Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education. In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. Currently he serves as a Member of the Board of The Finnish National Gallery. From 2009 till 2017 he served as the Chairman of the Board of the Helsinki Festival. He is a Founding Member of Nordic Institute of Business and Society.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behavior, marketing and sociology. Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 270 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.

Dr. Mattila's research and artistic interests include:

B2B marketing
Change management
Consumer behavior
Executive leadership
Organizational behavior
Pricing management
Services management
Strategic management
Strategic marketing
Top team dynamics

Keywords

Business models
Open innovation
Service business management
Services marketing
Media business
Marketing communications
Brand
Pricing
Strategic marketing
Leading Change
NextMedia
Executive Education
Aalto EE
Fashion Marketing
MediaMark
Organizational development
Organizational behavior
Strategic leadership
Top teams
Executive boards

Sormenjälki Sukella tutkimusaiheisiin, joissa Pekka Mattila on aktiivinen. Nämä aihemerkinnät ovat peräisin tämän henkilön teoksista. Yhdessä ne muodostavat ainutlaatuisen sormenjäljen.

2 Samanlaiset profiilit

Verkko Viimeisin maatasolla toteutettu yhteistyö. Saat syvempiä lisätietoja pisteitä napsauttamalla.

Tutkimustuotos

46 Conference contribution
22 Article
9 Muu tuotos
4 Book
10 Lisää

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Koivisto, E. & Mattila, P., 19 lokakuuta 2018, julkaisussa : Journal of Business Research.

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

8 Sitaatiot (Scopus)

International fashion trade shows as platforms for experiential branding

Koivisto, E. & Mattila, P., 3 huhtikuuta 2018, julkaisussa : Journal of Global Fashion Marketing. 9, 2, s. 161-178 18 Sivumäärä

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

1 Sitaatiot (Scopus)

Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, julkaisussa : Marketing Intelligence and Planning. 36, 7, s. 750-763

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

3 Sitaatiot (Scopus)

Refining the method to measure the intangible value of trade shows

Koivisto, E., Mattila, P. & Sirén, A., 2018, Global Marketing Conference. Global Alliance of Marketing & Management Associations, s. 1429-1435 (Global Marketing Conference).

Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussa › Conference contribution › Scientific › vertaisarvioitu

Open access

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Del Rio Olivares, M., Wittkowski, K., Aspara, J., Falk, T. & Mattila, P., tammikuuta 2018, julkaisussa : Journal of Marketing. 82, 1, s. 115-131

Tutkimustuotos: Lehtiartikkeli › Article › Scientific › vertaisarvioitu

Aktiviteetit

18 Yksityisen sektorin asiantuntija- tai luottamustehtävä
7 Nimitetty yhteiskunnallinen asiantuntija- tai luottamustehtävä
6 Konferenssin tai seminaarin järjestelytoimikunnan jäsenyys
6 Konferenssiesitelmä
19 Lisää

Finnish Chambers of Commerce (Ulkoinen yksikkö)

Pekka Mattila (Jäsen)

lokakuuta 2018 → …

Aktiviteetti: Yksityisen sektorin asiantuntija- tai luottamustehtävä

Co-creation of value for luxury brands–a consumer perspective and its implications

Pekka Mattila (Puhuja), Elina Koivisto (Puhuja), Elina Korpela (Puhuja)

heinäkuuta 2017 → …

Aktiviteetti: Konferenssiesitelmä

Finnish National Gallery (Ulkoinen yksikkö)

Pekka Mattila (Jäsen)

kesäkuuta 2017 → …

Aktiviteetti: Nimitetty yhteiskunnallinen asiantuntija- tai luottamustehtävä

Fashion trade shows as platforms for corporate branding

Pekka Mattila (Puhuja), Elina Koivisto (Puhuja), Heidi Cheng (Puhuja), Kristina Engelvuori (Puhuja)

heinäkuuta 2017 → …

Aktiviteetti: Konferenssiesitelmä

Pekka Mattila

Henkilökohtainen profiili

Tutkimusalue

Keywords

Sormenjälki Sukella tutkimusaiheisiin, joissa Pekka Mattila on aktiivinen. Nämä aihemerkinnät ovat peräisin tämän henkilön teoksista. Yhdessä ne muodostavat ainutlaatuisen sormenjäljen.

Verkko Viimeisin maatasolla toteutettu yhteistyö. Saat syvempiä lisätietoja pisteitä napsauttamalla.

Tutkimustuotos

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

International fashion trade shows as platforms for experiential branding

Paradox and market renewal: Knockoffs and counterfeits as doppelgänger brand images of luxury

Refining the method to measure the intangible value of trade shows

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Palkinnot

2013 Aalto Act of the Year for outstanding contribution to the Aalto community and its strategy

2013 EMAC & KSMS & GAMMA Joint Symposium Best Paper Award

2013 JGFM Best Paper Award: Premier Award at 2013 KSMS Fall International Conference, Seoul, South Korea

2014 Excellent Service Award for Uncompromising Service as a Host of GMC2014 at Singapore

2016 Yongone Best Conference Paper Award: Premier Award at GMC2016 at Hong Kong

Aktiviteetit

Finnish Chambers of Commerce (Ulkoinen yksikkö)

Co-creation of value for luxury brands–a consumer perspective and its implications

Finnish National Gallery (Ulkoinen yksikkö)

Fashion trade shows as platforms for corporate branding

Refining the method to measure the intangible value of trade shows

Lehtileikkeet

Mainostajat yrittävät ”kirkastaa brändiään” boikotilla: Facebookin markkina-arvosta katosi 50 miljardia euroa

A Jewel-Like Art Piece Won Aalto Töölö’s Invited Art Competition

Pekka Mattila column: to work on Sunday

Pekka Mattila column: Dispute work and its value

Mesoaja gaalan -tuomaristo: " Voittajat jättivät yllätyksellisen muistijäljen ja katsovat tulevaisuuteen"