Eric Arnould


Tutkimustuotoksia vuodessa

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Henkilökohtainen profiili


Dr. Eric Arnould is Visiting Professor of Marketing at the Aalto University Business School. He briefly held a social science Chair in the Danish Institute for Advanced Studies (DIAS) at University of Southern Denmark. He has been on faculty at four European universities and several in the US. He has pursued a career in applied social science since 1973, receiving a PhD in anthropology from the University of Arizona in 1982. Aalto University awarded him an honorary doctorate in 2016 that recognized his work in codifying the field of consumer culture theory and in bringing ethnography work into academic marketing research. Early ethnographic research in Benin in 1970 and in Niger in 1977-1980 inspired his approach to contemporary market mediated society.


Professor Arnould’s research on consumer culture, cultural marketing strategy, services marketing and marketing and development appears in over 90 articles and chapters in major social science and managerial periodicals and books. He has helped legitimize post positivist inquiry in marketing scholarship and codify consumer culture Current interests include sustainable business practice both in east Africa and Europe, sustainable consumption, collective consumer creativity, human branding, visual representations, and digital mobility. He is at work on a collective text on consumer culture theory.


Professor Arnould has benefited from teaching students at all levels in universities on four continents and mentoring doctoral students in a variety of capacities. In addition to his current posts, he has been on faculty at EMLYON, Lyon, France, University of Bath (UK), University of Wyoming, University of Arizona, University of Nebraska, University of South Florida, California State University, Long Beach, and University of Colorado at Denver.  He has taught also at Université Dauphine, ESCP and HEC in Paris. He has been a regular contributor to the Canon of Classics, a PhD seminar offered at University of Southern Denmark, focusing on disseminating core social science theory to doctoral candidates in marketing


His consulting work has produced reports on electrical energy, dryland and irrigated agriculture, natural resources management, qualitative research methods, and luxury management. He has benefited from grants and consulting opportunities from a number of public and private sector entities, such as the Marketing Science Institute, the United States Department of Agriculture, the US Agency for International Development, the United Nations Environmental Program, and CARE among others.


Sormenjälki Sukella tutkimusaiheisiin, joissa Eric Arnould on aktiivinen. Nämä aihemerkinnät ovat peräisin tämän henkilön teoksista. Yhdessä ne muodostavat ainutlaatuisen sormenjäljen.

  • 2 Samanlaiset profiilit

Verkko Viimeisin maatasolla toteutettu yhteistyö. Saat syvempiä lisätietoja pisteitä napsauttamalla.


Portable technology and multi-domain energy practices

Robinson, T. D. & Arnould, E., 1 maaliskuuta 2020, julkaisussa : Marketing Theory. 20, 1, s. 3-22

Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • 3 Sitaatiot (Scopus)

    The handbag

    Rosenberg, L., Turunen, L. L. M., Järvelä, S-M. & Arnould, E., 4 toukokuuta 2020, julkaisussa : Consumption Markets and Culture. 8 Sivumäärä

    Tutkimustuotos: LehtiartikkeliArticleScientificvertaisarvioitu

  • Consumer Culture Theory

    Arnould, E. & Thompson, C. J., 2019, Oxford Hanbook of Consumption. Wherry, F. & Woodward, I. (toim.).

    Tutkimustuotos: Artikkeli kirjassa/konferenssijulkaisussaChapterScientificvertaisarvioitu

  • Consumer Culture Theory: Development, Critique, Application and Prospects

    Arnould, E., Press, M., Salminen, E. & Tillotson, J. S., 24 huhtikuuta 2019, julkaisussa : Foundations and Trends in Marketing. 12, 2, s. 80-166 87 Sivumäärä

    Tutkimustuotos: LehtiartikkeliReview ArticleScientificvertaisarvioitu

  • 2 Sitaatiot (Scopus)

    Stress, affluence and sustainable consumption

    Arnould, E. J., 4 maaliskuuta 2019, julkaisussa : Consumption Markets and Culture. 22, 2, s. 205-208 4 Sivumäärä

    Tutkimustuotos: LehtiartikkeliBook/Film/Article reviewScientific


    Journal of Marketing Management (Lehti)

    Eric Arnould (Vertaisarvioija)

    tammikuuta 2020 → …

    Aktiviteetti: Toimituskunnan jäsenyys

    Ontography and Sustainable Eco-conomic Relationships

    Eric Arnould (Puhuja)

    10 toukokuuta 2019

    Aktiviteetti: Konferenssiesitelmä

    Brand Processes: Mediators and Representations

    Eric Arnould (Puhuja), & Andrea Hemetsberger (Kontribuuttori)

    5 joulukuuta 2019

    Aktiviteetti: Konferenssiesitelmä

    Consumer Creativity: A Litterature Review and Novel Conceptualization

    Eric Arnould (Puhuja), , Gry Knudsen (Puhuja), , Mario Campana (Puhuja), & Katherine Duffy (Puhuja)

    10 toukokuuta 2019

    Aktiviteetti: Konferenssiesitelmä

    Annual Conference of the Association for Consumer Research

    Eric Arnould (Member)

    20 lokakuuta 2019

    Aktiviteetti: Konferenssin tai seminaarin tieteellisen tai ohjelmatoimikunnan jäsenyys


    Low on Juice: How Phone Batteries Shape the Rhythms of Our Daily Lives

    Eric Arnould


    1 kohde/ Medianäkyvyys

    Lehdistö/media: Esiintyminen mediassa

    Stories That Deliver Business Insights

    Eric Arnould


    1 kohde/ Medianäkyvyys

    Lehdistö/media: Esiintyminen mediassa

    Study: Ideology Stops Wheat Growers Adopting Profitable Methods

    Eric Arnould


    2 kohdetta/ Medianäkyvyys

    Lehdistö/media: Esiintyminen mediassa