Myymälä2 hosts a discussion moderated by Timo Tuhkanen joined by Bassam El Baroni, Egle Oddo, Gabriele de Seta, James Lorien MacDonald, Jenna Jauhiainen, Javiera Marchant Aedo, Jussi Kari, Mike Watson, Ramiro Camelo, of, about, and doing, memes, questioning not only their nature but also the philosophies, ideologies, cultures, feelings, legalities, technics, and desires behind making, distributing, and experiencing memes.