"You should have been there": understanding consumer practices of value co-creation through comparative videography

J. Hietanen, P. Parvinen, J. Mattsson, J. Aspara, H. Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010
EditorsE.Y. Kim
PublisherKorean Academy of Marketing Science (KAMS)
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Publication series

PublisherKorean Academy of Marketing Science (KAMS)
ISSN (Print)1976-8699

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