"You should have been there": understanding consumer practices of value co-creation through comparative videography

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010
Editors	E.Y. Kim
Publisher	Korean Academy of Marketing Science (KAMS)
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Name
Publisher	Korean Academy of Marketing Science (KAMS)
ISSN (Print)	1976-8699

Cite this

@inproceedings{87a89fdd36b440318074942a4db355d2,

title = "{"}You should have been there{"}: understanding consumer practices of value co-creation through comparative videography",

author = "J. Hietanen and P. Parvinen and J. Mattsson and J. Aspara and H. Tikkanen",

year = "2010",

language = "English",

publisher = "Korean Academy of Marketing Science (KAMS)",

editor = "E.Y. Kim",

booktitle = "Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010",

address = "Korea, Republic of",

}

"You should have been there": understanding consumer practices of value co-creation through comparative videography. / Hietanen, J.; Parvinen, P.; Mattsson, J. et al.
Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010. ed. / E.Y. Kim. Korean Academy of Marketing Science (KAMS), 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - "You should have been there": understanding consumer practices of value co-creation through comparative videography

AU - Hietanen, J.

AU - Parvinen, P.

AU - Mattsson, J.

AU - Aspara, J.

AU - Tikkanen, H.

PY - 2010

Y1 - 2010

M3 - Conference article in proceedings

BT - Global Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010

A2 - Kim, E.Y.

PB - Korean Academy of Marketing Science (KAMS)

ER -