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Winning and Defending a Global Market Position

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original languageEnglish
Title of host publicationIMP 11th Conference, Manchester, U. K., September 7-9, 1995
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 1995
MoE publication typeA4 Conference publication

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