TY - JOUR
T1 - Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior
AU - Talwar, Shalini
AU - Dhir, Amandeep
AU - Kaur, Puneet
AU - Zafar, Nida
AU - Alrasheedy, Melfi
PY - 2019/11/1
Y1 - 2019/11/1
N2 - The current study examines the associations of the dark side of social media use and fake news sharing behavior among social media users. A large cross-sectional data from 1022 social media users are collected to test the research model, formulated using social comparison theory, self-determination theory, rational choice theory and seminal work on psychology and communication. The study results suggest that online trust, self-disclosure, fear of missing out (FoMO), and social media fatigue are positively associated with the sharing fake news (intentionally). In contrast, social comparison has a negative association. The study findings also indicate that online trust has negative association with authenticating news before sharing. The study concludes with some implications for policy makers and marketers that could be useful in protecting society and brands from the perils of the misuse of social media and fake news.
AB - The current study examines the associations of the dark side of social media use and fake news sharing behavior among social media users. A large cross-sectional data from 1022 social media users are collected to test the research model, formulated using social comparison theory, self-determination theory, rational choice theory and seminal work on psychology and communication. The study results suggest that online trust, self-disclosure, fear of missing out (FoMO), and social media fatigue are positively associated with the sharing fake news (intentionally). In contrast, social comparison has a negative association. The study findings also indicate that online trust has negative association with authenticating news before sharing. The study concludes with some implications for policy makers and marketers that could be useful in protecting society and brands from the perils of the misuse of social media and fake news.
KW - Cross-sectional study
KW - Fear of missing out (FoMO)
KW - Self-disclosure
KW - Social comparison
KW - Social media fatigue and trust
UR - http://www.scopus.com/inward/record.url?scp=85066484911&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2019.05.026
DO - 10.1016/j.jretconser.2019.05.026
M3 - Article
AN - SCOPUS:85066484911
VL - 51
SP - 72
EP - 82
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
ER -