"Who are you and stop polluting my community": new insights into the study of online communities of consumption

Joel Hietanen, Henry Weijo, Pekka Mattila, Antti Sihvonen, Juho-Petteri Huhtala, Andrej Botez

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	Paper 574
ISBN (Print)	978-0-646-56330-5
Publication status	Published - 2011
MoE publication type	A4 Conference publication

Cite this

Hietanen, J., Weijo, H., Mattila, P., Sihvonen, A., Huhtala, J.-P., & Botez, A. (2011). "Who are you and stop polluting my community": new insights into the study of online communities of consumption. In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011 (pp. Paper 574). Australian and New Zealand Marketing Academy (ANZMAC).

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title = "{"}Who are you and stop polluting my community{"}: new insights into the study of online communities of consumption",

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Hietanen, J, Weijo, H, Mattila, P, Sihvonen, A, Huhtala, J-P & Botez, A 2011, "Who are you and stop polluting my community": new insights into the study of online communities of consumption. in Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian and New Zealand Marketing Academy (ANZMAC), pp. Paper 574.

"Who are you and stop polluting my community": new insights into the study of online communities of consumption. / Hietanen, Joel; Weijo, Henry; Mattila, Pekka et al.
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011. Australian and New Zealand Marketing Academy (ANZMAC), 2011. p. Paper 574.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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AU - Hietanen, Joel

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AU - Mattila, Pekka

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AU - Huhtala, Juho-Petteri

AU - Botez, Andrej

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