"Who are you and stop polluting my community": new insights into the study of online communities of consumption

Joel Hietanen, Henry Weijo, Pekka Mattila, Antti Sihvonen, Juho-Petteri Huhtala, Andrej Botez

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
PublisherAustralian & New Zealand Marketing Academy (ANZMAC)
PagesPaper 574
ISBN (Print)978-0-646-56330-5
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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