What Makes Phishing Simulation Campaigns (Un)Acceptable? A Vignette Experiment on the Acceptance and Manipulation Intention Related to Phishing Simulation Campaigns

Organizations depend on their employees’ long-term cooperation to help protect the organization from cybersecurity threats. Phishing attacks are the entry point for harmful followup attacks. The acceptance of training measures is thus crucial. Many organizations use simulated phishing campaigns to train employees to adopt secure behaviors. We conducted a preregistered vignette experiment (N=793), investigating the factors that make a simulated phishing campaign seem (un)acceptable, and their influence on employees’ intention to manipulate the campaign. In the experiment, we varied whether employees gave prior consent, whether the phishing email promised a financial incentive and the consequences for employees who clicked on the phishing link. We found that employees’ prior consent positively affected the acceptance of a simulated phishing campaign. The consequences of “employee interview” and “termination of the work contract” negatively affected acceptance. We found no statistically significant effects of consent, monetary incentive, and consequences on manipulation probability. Our results shed light on the factors influencing the acceptance of simulated phishing campaigns. Based on our findings, we recommend that organizations prioritize obtaining informed consent from employees before including them in simulated phishing campaigns and that they clearly describe their consequences. Organizations should carefully evaluate the acceptance of simulated phishing campaigns and consider alternative anti-phishing measures.