What makes consumer perception of online review helpfulness: Synthesizing the past to guide future research

Wenjie Fan*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)
2 Downloads (Pure)


A growing body of academic research has aimed to investigate the helpfulness of online customer reviews (OCRs) given their prevalence and the need to better understand their appraisal mechanisms. However, past studies have applied varied methods and reported conflicting findings. This study aims to improve the understanding of the contributors to OCR helpfulness by synthesizing past studies on the topic. Based on a systematic literature review, a summary of the precursors to OCR helpfulness is provided. We decipher both the consistent and conflicting results and discuss the possible explanations for these mixed findings. By summarizing past studies, the review also points out possible directions for future research.

Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Number of pages10
ISBN (Electronic)9780998133140
Publication statusPublished - 2021
MoE publication typeA4 Article in a conference publication
EventAnnual Hawaii International Conference on System Sciences - Virtual, Online, Maui, United States
Duration: 5 Jan 20218 Jan 2021
Conference number: 54

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605


ConferenceAnnual Hawaii International Conference on System Sciences
Abbreviated titleHICSS
Country/TerritoryUnited States


  • Decision Making in Online Social Networks
  • electronic word-of-mouth
  • online customer review
  • review helpfulness
  • systematic literature review

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