Abstract
As an approach of human-centered design, the culturally adaptive design is flexible to integrate cultural specific attributes into design thinking. This study chooses WeChat to exemplify how to resign from a culturally adaptive view. WeChat has become a universal social media tool in the Chinese market, with 960 million users. However, the lack of culture adaption in interaction interfaces results in some usability problems for foreigners. To be globally accepted, the design should adapt to different users’ cultural preferences. In this paper, we conducted a systematic research focusing on incorporating cultural factors, and Human-Computer Interaction factors into mobile interface design. It consists of five main steps include data collection, problem definition, ideation, prototype implementation, and evaluation. The statistical evaluation metrics of evaluation illustrates that interfaces that accommodate culture can significantly increase the user experience. The design process also provides deep insights into how WeChat can improve its interaction ways, which will enhance foreigners’ satisfaction and their future usage intentions.
Original language | English |
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Title of host publication | Culture and Computing |
Subtitle of host publication | 8th International Conference, C&C 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings |
Editors | Matthias Rauterberg |
Publisher | Springer |
Pages | 439-449 |
Number of pages | 11 |
ISBN (Electronic) | 9783030502676 |
ISBN (Print) | 9783030502669 |
DOIs | |
Publication status | Published - 2020 |
MoE publication type | A4 Conference publication |
Event | International Conference on Culture and Computing - Copenhagen, Denmark Duration: 19 Jul 2020 → 24 Jul 2020 Conference number: 8 |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 12215 LNCS |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | International Conference on Culture and Computing |
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Abbreviated title | C and C |
Country/Territory | Denmark |
City | Copenhagen |
Period | 19/07/2020 → 24/07/2020 |
Keywords
- Cultural usability
- Culturally adaptive interfaces
- WeChat redesign