WeChat Redesign for Foreigners Living in China from Culturally Adaptive Design Perspective

Qinyan Zhang*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

As an approach of human-centered design, the culturally adaptive design is flexible to integrate cultural specific attributes into design thinking. This study chooses WeChat to exemplify how to resign from a culturally adaptive view. WeChat has become a universal social media tool in the Chinese market, with 960 million users. However, the lack of culture adaption in interaction interfaces results in some usability problems for foreigners. To be globally accepted, the design should adapt to different users’ cultural preferences. In this paper, we conducted a systematic research focusing on incorporating cultural factors, and Human-Computer Interaction factors into mobile interface design. It consists of five main steps include data collection, problem definition, ideation, prototype implementation, and evaluation. The statistical evaluation metrics of evaluation illustrates that interfaces that accommodate culture can significantly increase the user experience. The design process also provides deep insights into how WeChat can improve its interaction ways, which will enhance foreigners’ satisfaction and their future usage intentions.

Original languageEnglish
Title of host publicationCulture and Computing
Subtitle of host publication8th International Conference, C&C 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings
EditorsMatthias Rauterberg
PublisherSpringer
Pages439-449
Number of pages11
ISBN (Electronic)9783030502676
ISBN (Print)9783030502669
DOIs
Publication statusPublished - 2020
MoE publication typeA4 Conference publication
EventInternational Conference on Culture and Computing - Copenhagen, Denmark
Duration: 19 Jul 202024 Jul 2020
Conference number: 8

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12215 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceInternational Conference on Culture and Computing
Abbreviated titleC and C
Country/TerritoryDenmark
CityCopenhagen
Period19/07/202024/07/2020

Keywords

  • Cultural usability
  • Culturally adaptive interfaces
  • WeChat redesign

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