Warum Unternehmen sich für KoKonsum entscheiden

Kristina Wittkowski, Sabine Benoit, Jochen Wirtz

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)24-31
JournalMARKETING REVIEW ST. GALLEN
Volume32
Issue number4
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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