Visual Rhetoric in Outdoor Advertising

Marja Seliger

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Abstract

    The paper presents a research, the aim of which is to find out how graphic expressions and visual language can be used for persuasion. The research material consists of outdoor advertisements photogra
    Original languageEnglish
    Title of host publicationUndisciplined! Proceedings of the Design Research Society Confrence 2008.
    Place of PublicationSheffield, UK
    PublisherSheffield Hallam University Press
    Pageshttp://shura.shu.ac.uk/id/eprint/490
    ISBN (Print)978-1-84387-293-1
    Publication statusPublished - 2008
    MoE publication typeA3 Book section, Chapters in research books

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