Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions

Vili Lehdonvirta

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)97-113
JournalELECTRONIC COMMERCE RESEARCH
Volume9
Issue number1
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

Keywords

  • Business model
  • Consumer behaviour
  • Online communities
  • Purchase drivers
  • RMT
  • Virtual consumption

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