Virtual community participation and sales performance - an investigation into an online poker affiliate

Essi Pöyry, Hedon Blakaj, Jerry Lindholm, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2011, Perth, Australia, 28-30 November, 2011
PublisherAustralian & New Zealand Marketing Academy (ANZMAC)
Pagespaper 576
ISBN (Print)978-0-646-56330-5
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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