Videography as an analytical approach to study marketplace cultures

Kristine de Valck, J. Rokka, J. Hietanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5th Workshop on Interpretive Consumer Research, Milan, Italy, April 2-3, 2009
PublisherEuropean Institute for Advanced Studies in Management (EIASM)
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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