Videography as an analytical approach to study marketplace cultures

Kristine de Valck, J. Rokka, J. Hietanen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	5th Workshop on Interpretive Consumer Research, Milan, Italy, April 2-3, 2009
Publisher	European Institute for Advanced Studies in Management (EIASM)
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{548fe6cb0a094fc0af1576348475a0a1,

title = "Videography as an analytical approach to study marketplace cultures",

author = "{de Valck}, Kristine and J. Rokka and J. Hietanen",

year = "2009",

language = "English",

booktitle = "5th Workshop on Interpretive Consumer Research, Milan, Italy, April 2-3, 2009",

publisher = "European Institute for Advanced Studies in Management (EIASM)",

address = "Belgium",

}

Videography as an analytical approach to study marketplace cultures. / de Valck, Kristine; Rokka, J.; Hietanen, J.
5th Workshop on Interpretive Consumer Research, Milan, Italy, April 2-3, 2009. European Institute for Advanced Studies in Management (EIASM), 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review