Abstract
Vertical integration is a strategic option for a company that aims to have direct control over its value chain. With regards to digital platforms, vertical integration as a strategy is, to an extent, paradoxical, since platforms’ operating models are largely based on external actors with whom the platform owners have only an arm’s-length relationship. Many large digital platform companies have pursued vertical integration and research has been conducted on the subject, yet it is often industry-agnostic and focuses on large digital platform companies. We sought to identify the vertical integration strategies of digital platforms in the agricultural industry, as well as understand the firm- and industry-level drivers behind them. The results showed that these drivers impact vertical integration of digital platforms, which occurs along the value chain of a platform’s user groups and not solely along that of the platform. Furthermore, digitalization and data open new avenues for vertical integration.
| Original language | English |
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| Title of host publication | Proceedings of the 55th Hawaii International Conference on System Sciences |
| Number of pages | 10 |
| ISBN (Electronic) | 978-0-9981331-5-7 |
| DOIs | |
| Publication status | Published - 2022 |
| MoE publication type | A4 Article in a conference publication |
| Event | Annual Hawaii International Conference on System Sciences - Manoa, United States Duration: 4 Jan 2022 → 7 Jan 2022 Conference number: 55 |
Publication series
| Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| ISSN (Print) | 1530-1605 |
| ISSN (Electronic) | 2572-6862 |
Conference
| Conference | Annual Hawaii International Conference on System Sciences |
|---|---|
| Abbreviated title | HICSS |
| Country/Territory | United States |
| City | Manoa |
| Period | 04/01/2022 → 07/01/2022 |
Keywords
- Managing the Dynamics of Platforms and Ecosystems
- agriculture industry
- digital platforms
- strategy
- vertical integration