The project was composed of five work modules providing a holistic perspec- tive into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.
Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.
|Place of Publication||Helsinki|
|Number of pages||50|
|Publication status||Published - 30 Nov 2016|
|MoE publication type||D4 Published development or research report or study|
- packaging design
- value co-creation
- packaging industry