Abstract
The project was composed of five work modules providing a holistic perspec- tive into value formation by applying theory and research methods from various fields of sciences. The aggregate knowledge of the multidisciplinary research team, in combination with international cooperation constituted a streamlined project with almost twenty case studies.
Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.
Finland is globally acknowledged for world-class design. Why shouldn’t Finland also be known for world-class packaging design? We hope the results will encourage Finnish companies to stand out on the global market through user-centered and high-value packaging. As the case studies will point out, professionally designed packages create return on investment in terms of higher perceived value, and consequently, higher preference and willingness to pay.
Original language | English |
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Place of Publication | Helsinki |
Publisher | Package Testing & Research Oy |
Number of pages | 50 |
ISBN (Electronic) | 978-951-8988-49-9 |
Publication status | Published - 30 Nov 2016 |
MoE publication type | D4 Published development or research report or study |
Publication series
Name | PTR report |
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No. | 62 |
Volume | 216 |
ISSN (Electronic) | 1235-4546 |
Keywords
- packaging design
- value co-creation
- packaging industry