Value System Innovation in a Stagnant Industry

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Publication status	Published - 2010
MoE publication type	A4 Conference publication

Cite this

@inproceedings{4c55a1d015e045768a0e0f02329b1df5,

title = "Value System Innovation in a Stagnant Industry",

author = "M. Laukkanen and K. M{\"o}ller and J. Salo",

year = "2010",

language = "English",

booktitle = "Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

Value System Innovation in a Stagnant Industry. / Laukkanen, M.; Möller, K.; Salo, J.
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010. Australian and New Zealand Marketing Academy (ANZMAC), 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review