Value Shop, interactive installation: Helsinki Design Week main exhibition 11-13.9.2020

Heidi Uppa, Apaar Tuli

Research output: Artistic and non-textual formArtefactSolo art productionpeer-review


Value shop is an interactive shopping and voting experience at the cross section of design fiction and critical food design. It reflects upon a society where instead of being citizens, we have primarily become consumers, and where complex decisions have collapsed into polarised binaries.

In this shop, the choices made through buying products with opinionated labels also become legal votes in a direct democracy. By making voting just another element of shopping, we free up more time to focus on consumption – the driver of economic growth.

Visitors can explore the Value Shop as an interactive voting experience. Statements on packages present a snapshot of many of our current societal tensions. The black and white packages with simple choices stand in stark contrast to obviously complex underlying issues. The Value Shop highlights where our society might be heading to, and the implications of such a future for the democratic process.

Value Shop was exhibited as a part of the Helsinki Design Week main exhibition at the Olympic stadium 11–13.9.2020

More information:
Original languageEnglish
Place of PublicationHelsinki
Publication statusPublished - 11 Sep 2020
MoE publication typeF1 Published independent work of art
EventHelsinki Design Week: Stadion exhibition: Value Shop - Olympic Stadium, Helsinki, Finland
Duration: 11 Sep 202013 Sep 2020


  • design fiction
  • experience design
  • interactive installation
  • awareness
  • discussion

Field of art

  • Design

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