| Original language | English |
|---|---|
| Title of host publication | Pricing and the Sales Force |
| Editors | Andreas Hinterhuber, Stephan Liozu |
| Publisher | Routledge |
| Pages | 106-125 |
| ISBN (Print) | 978-1-138-79187-9 |
| Publication status | Published - 2015 |
| MoE publication type | A3 Part of a book or another research book |
Value-Based Selling: Toward new practices of creating and sharing value
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review