Original language | English |
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Title of host publication | Pricing and the Sales Force |
Editors | Andreas Hinterhuber, Stephan Liozu |
Publisher | Routledge |
Pages | 106-125 |
ISBN (Print) | 978-1-138-79187-9 |
Publication status | Published - 2015 |
MoE publication type | A3 Part of a book or another research book |
Value-Based Selling: Toward new practices of creating and sharing value
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review