Value-Based Selling: Toward new practices of creating and sharing value

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPricing and the Sales Force
EditorsAndreas Hinterhuber, Stephan Liozu
PublisherRoutledge
Pages106-125
ISBN (Print)978-1-138-79187-9
Publication statusPublished - 2015
MoE publication typeA3 Part of a book or another research book

Cite this

Töytäri, P., & Rajala, R. (2015). Value-Based Selling: Toward new practices of creating and sharing value. In A. Hinterhuber, & S. Liozu (Eds.), Pricing and the Sales Force (pp. 106-125). Routledge.