Value-based selling: An organizational capability perspective

Research output: Contribution to journalArticleScientificpeer-review

55 Citations (Scopus)
376 Downloads (Pure)
Original languageEnglish
Pages (from-to)101112
JournalIndustrial Marketing Management
Volume45
Issue numberFebruary
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • Customer value
  • Organisational capabilities
  • Sales process
  • Value proposition
  • Value-based selling

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