UX Expeditions in Business-to-Business Heavy Industry – Lessons Learned

Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen

Research output: Contribution to conferenceAbstractScientificpeer-review

4 Citations (Scopus)


Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.
Original languageEnglish
Number of pages7
Publication statusPublished - May 2016
EventACM SIGCHI Annual Conference on Human Factors in Computing Systems - San Jose, United States
Duration: 7 May 201612 May 2016
Conference number: 34


ConferenceACM SIGCHI Annual Conference on Human Factors in Computing Systems
Abbreviated titleACM CHI
Country/TerritoryUnited States
CitySan Jose
Internet address


  • User experience-driven design
  • Experience design
  • Business-to-business industry
  • Mindset change
  • Experience goals
  • Touchpoints


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