Using product innovation as eco-branding to encourage sustainable lifestyles - an exploratory student approach to business strategy

Anneli Selvefors, Ulrike Rahe, Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationInternational Conference on Engineering and Product Design Education (E&PDE), London, UK, 8-9 September, 2011
Pages337-342
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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