Using live cases for research on novel value creation

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Publisher	American Marketing Association
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{3bbdfc581d8241d591e783c39e01e1b3,

title = "Using live cases for research on novel value creation",

author = "Mikko Laukkanen and Pekka Mattila and Jari Salo and Henrikki Tikkanen",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association",

address = "United States",

}

Using live cases for research on novel value creation. / Laukkanen, Mikko; Mattila, Pekka; Salo, Jari et al.
American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012. American Marketing Association, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Using live cases for research on novel value creation

AU - Laukkanen, Mikko

AU - Mattila, Pekka

AU - Salo, Jari

AU - Tikkanen, Henrikki

PY - 2012

Y1 - 2012

M3 - Conference article in proceedings

BT - American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012

PB - American Marketing Association

ER -