Using live cases for research on novel value creation

Mikko Laukkanen, Pekka Mattila, Jari Salo, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
PublisherAmerican Marketing Association
Publication statusPublished - 2012
MoE publication typeA4 Conference publication

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