Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data

Essi Pöyry, Petri Parvinen, Richard G. McFarland

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	7th Global Sales Science Institute Annual Conference (GSSI), Aalen, Germany, June 26-28, 2013
Publisher	Global Sales Science Institute (GSSI)
Publication status	Published - 2013
MoE publication type	A4 Article in a conference publication

Access to Document

@inproceedings{c7da15e13b0044f1a9a311d9fc647884,

title = "Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data",

author = "Essi P{\"o}yry and Petri Parvinen and McFarland, {Richard G.}",

year = "2013",

language = "English",

booktitle = "7th Global Sales Science Institute Annual Conference (GSSI), Aalen, Germany, June 26-28, 2013",

publisher = "Global Sales Science Institute (GSSI)",

}

7th Global Sales Science Institute Annual Conference (GSSI), Aalen, Germany, June 26-28, 2013. Global Sales Science Institute (GSSI), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data

AU - Pöyry, Essi

AU - Parvinen, Petri

AU - McFarland, Richard G.

PY - 2013

Y1 - 2013

UR - http://www.globalsalesscienceinstitute.org/conference/pastconferences/2013aalencontent/

M3 - Conference contribution

BT - 7th Global Sales Science Institute Annual Conference (GSSI), Aalen, Germany, June 26-28, 2013

PB - Global Sales Science Institute (GSSI)

ER -