Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data

Essi Pöyry, Petri Parvinen, Richard G. McFarland

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication7th Global Sales Science Institute Annual Conference (GSSI), Aalen, Germany, June 26-28, 2013
PublisherGlobal Sales Science Institute (GSSI)
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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