Uses and Gratifications of digital photo sharing on Facebook

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Uses and Gratifications of digital photo sharing on Facebook. / Malik, Aqdas; Dhir, Amandeep; Nieminen, Marko.

In: Telematics and Informatics, Vol. 33, No. 1, 02.2016, p. 129-138.

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@article{0ffa7ce39f904cd0a03082c127bee433,
title = "Uses and Gratifications of digital photo sharing on Facebook",
abstract = "Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services. (C) 2015 Elsevier Ltd. All rights reserved.",
keywords = "Facebook, Photo sharing, Social networking sites, Uses and Gratification theory, Cross-sectional research, NETWORKING SITES, MOTIVATIONS, ONLINE, GENDER, TECHNOLOGIES, PERSONALITY, MEDIA, MODEL",
author = "Aqdas Malik and Amandeep Dhir and Marko Nieminen",
year = "2016",
month = "2",
doi = "10.1016/j.tele.2015.06.009",
language = "English",
volume = "33",
pages = "129--138",
journal = "Telematics and Informatics",
issn = "0736-5853",
publisher = "Elsevier Science Publishers BV",
number = "1",

}

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TY - JOUR

T1 - Uses and Gratifications of digital photo sharing on Facebook

AU - Malik, Aqdas

AU - Dhir, Amandeep

AU - Nieminen, Marko

PY - 2016/2

Y1 - 2016/2

N2 - Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services. (C) 2015 Elsevier Ltd. All rights reserved.

AB - Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study's prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services. (C) 2015 Elsevier Ltd. All rights reserved.

KW - Facebook

KW - Photo sharing

KW - Social networking sites

KW - Uses and Gratification theory

KW - Cross-sectional research

KW - NETWORKING SITES

KW - MOTIVATIONS

KW - ONLINE

KW - GENDER

KW - TECHNOLOGIES

KW - PERSONALITY

KW - MEDIA

KW - MODEL

U2 - 10.1016/j.tele.2015.06.009

DO - 10.1016/j.tele.2015.06.009

M3 - Article

VL - 33

SP - 129

EP - 138

JO - Telematics and Informatics

JF - Telematics and Informatics

SN - 0736-5853

IS - 1

ER -

ID: 1569686