User Perspective on Anonymity in Voice Assistants – A comparison between Germany and Finland

This study investigates the growing importance of voice assistants, particularly focusing on their usage patterns and associated user characteristics, trust perceptions and concerns about data security. While previous research has identified correlations between the use of voice assistants and trust in these technologies, as well as data security concerns, little evidence exists regarding the relationship between individual user traits and perceived trust and security concerns. The study design involves surveying various user attributes, including technical proficiency, personality traits, and experience with digital technologies, alongside attitudes toward and usage of voice assistants. A comparison between Germany and Finland is conducted to explore potential cultural differences. The findings aim to inform strategies for enhancing voice assistant acceptance, including the implementation of anonymization methods.