Use and perceived importance of marketing metrics in different business settings

Johanna Frösén; Matti Jaakkola; Antti Vassinen; Jaakko Aspara; Petri Parvinen

Use and perceived importance of marketing metrics in different business settings

Johanna Frösén, Matti Jaakkola, Antti Vassinen, Jaakko Aspara, Petri Parvinen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)	1863081445
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

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title = "Use and perceived importance of marketing metrics in different business settings",

author = "Johanna Fr{\"o}s{\'e}n and Matti Jaakkola and Antti Vassinen and Jaakko Aspara and Petri Parvinen",

year = "2008",

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isbn = "1863081445",

editor = "D. Spanjaard and S. Denize and N. Sharma",

booktitle = "ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

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Use and perceived importance of marketing metrics in different business settings. / Frösén, Johanna; Jaakkola, Matti; Vassinen, Antti et al.

ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. ed. / D. Spanjaard; S. Denize; N. Sharma. Australian and New Zealand Marketing Academy (ANZMAC), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Use and perceived importance of marketing metrics in different business settings

AU - Frösén, Johanna

AU - Jaakkola, Matti

AU - Vassinen, Antti

AU - Aspara, Jaakko

AU - Parvinen, Petri

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 1863081445

BT - ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

A2 - Spanjaard, D.

A2 - Denize, S.

A2 - Sharma, N.

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -