Use and perceived importance of marketing metrics in different business settings

Johanna Frösén, Matti Jaakkola, Antti Vassinen, Jaakko Aspara, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
EditorsD. Spanjaard, S. Denize, N. Sharma
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)1863081445
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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