Unique Demand Complementarities - A Demand-based Theory of Diversification

Jens Schmidt, Thomas Keil

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAcademy of Management 2010 Annual Meeting, Montreal, Canada, Aug 6-10, 2010
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Keywords

  • demand-based view, formal modeling
  • diversification, demand complementarity, resource-based view,

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