Understanding the creation of trust in cryptocurrencies: the case of Bitcoin

Venkata Marella*, Bikesh Upreti, Jani Merikivi, Virpi Kristiina Tuunainen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
151 Downloads (Pure)


Contemporary cryptocurrencies lack legal, monetary, and institutional backing that traditional financial services employ. Instead, cryptocurrencies provide trust through technology. Despite the plethora of research in both trust and cryptocurrencies, the underlying attributes of the technologies that drive trust in cryptocurrencies are not well understood. To uncover these attributes, we analyze the corpus of 1.97 million discussion posts related to Bitcoin, the oldest and most widely used cryptocurrency. Based on earlier research, we identified functionality, reliability, and helpfulness as the focal constructs with which to evaluate users’ trust in technology. In our analysis, we discovered 11 different attributes related to three technology constructs that are significant in creating and maintaining users’ trust in Bitcoin. The findings are discussed in detail in the article.

Original languageEnglish
Pages (from-to)259-271
Number of pages13
JournalElectronic Markets
Issue number2
Early online date9 Jan 2020
Publication statusPublished - 1 Jun 2020
MoE publication typeA1 Journal article-refereed


  • Bitcoin
  • Cryptocurrency
  • Functionality
  • Helpfulness
  • Reliability
  • Trust


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