Understanding post-adoption behaviors of e-service users in the context of online travel services

Hongxiu Li*, Yong Liu

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

78 Citations (Scopus)

Abstract

We developed a model to investigate the factors influencing two different post-adoption behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS continuance model): (1) continuance intention to use e-services; and (2) Word of Mouth (WOM) behavior. We tested the research model using a survey of 543 usable responses in China. Our findings show that satisfaction and perceived usefulness positively affect continuance intention, which, together with perceived usefulness, positively influences the WOM behavior. The two different post-adoption behaviors of e-service users, continuance intention and WOM, are closely related. Implications for theory and practice are also discussed.

Original languageEnglish
Pages (from-to)1043-1052
Number of pages10
JournalINFORMATION AND MANAGEMENT
Volume51
Issue number8
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Keywords

  • Continuance intention
  • ECT
  • Post-adoption behaviors
  • Recommendation
  • WOM

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