Understanding perceived enjoyment in mobile game context

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Abstract

Earlier mobile game studies have largely focused on the pre-adoption phase while ignoring the post-adoption behaviors. Additionally, while intrinsic factors are often considered important in affecting game play, little research has attempted to understand their antecedents. To fill these gaps we examine the role of perceived enjoyment as a driver of mobile game's continued use, and the antecedents of perceived enjoyment. We adopt design aesthetics, perceived ease of use, variety, novelty, perceived interactivity, and perceived challenge and measure their impact on perceived enjoyment, and its effect on continuance intention. The model is tested against 207 actual users of various mobile games. Structural equation modelling (SEM) is employed for data analysis. The findings lend support to the role of design aesthetic, perceived ease of use and novelty. Our study holds implications for IS post-adoption literature.

Details

Original languageEnglish
Title of host publicationProceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016
Publication statusPublished - 7 Mar 2016
MoE publication typeA4 Article in a conference publication
EventAnnual Hawaii International Conference on System Sciences - Kauai, United States
Duration: 5 Jan 20168 Jan 2016
Conference number: 49

Conference

ConferenceAnnual Hawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States
CityKauai
Period05/01/201608/01/2016

    Research areas

  • Causal theory of enjoyment, Mobile games, Perceived enjoyment

ID: 6509719